U.S. “Black Friday” More customers with smaller wallet

This year, more customers were purchasing during the “Black Friday” action in the United States. However, they spent less than last year – shows the first summary, published during the weekend.

According to the datas of ShopperTrak, collecting datas from 50 thousand retail units: this year 307.67 million store visits occurred, 3.5 percent more than last year during the U.S. “Black Friday”. However, the value of purchases fell by 1.8 percent to 11.2 billion USD, compared to last year. (MTI, Pogár Demeter)