Tens of thousands of orders have already been placed in Kifli.hu’s new discount program

Month after month, thousands more are joining Kifli.hu’s new, exclusive Xtra loyalty program. Those interested can use the popular online supermarket’s service free of charge for the first month, which meant 5,000 new Xtra subscribers in July 2025. The number of new members was around 4-5,000 people each month during the first quarter of the program, and currently there are more than 20,000 subscribers to the Xtra discount program.

Many people stay because of the free shipping, the 10 percent discount on organic and private label products, and the frequent extra offers: according to the company’s statistics, every second customer switches to the paid version after the free month.

The data also revealed that Xtra members order 50 percent more often than customers who are not registered in the program, and the basket value per purchase showed similar results for both groups. Based on orders, the 10 percent discount means that users of the discount program buy significantly more organic and private label products than average.

Free shipping with subscription is also extremely popular: the program exempts more than 30,000 lower-value orders from the shipping fee on average per month. This includes 7,000 express orders and 23,000 orders below a minimum order value.

Those who join the discount program can also take advantage of Kifli’s summer campaign between July 31 and August 6. During Xtra Week, members will receive even more discounts, surprise offers, and can choose from an exclusive range of products available only to them.