Primark is freezing the prices of hundreds of basic children’s items this year

Primark is committed to further supporting families to buy more products at low prices, without compromising on quality and with extra durability.

However, Primark does not only sell clothing: from now on, it can also be the primary stop on the back-to-school shopping tour, where families can buy everything from shoes to stationery, from lunch boxes to backpacks in one place.

Last year, the huge selection of backpacks in other Primark stores, from Disney Stitch to Minnie Mouse to Marvel, was a hit, with nearly half a million units sold worldwide.