50 sponsors support the Olympics with 270 billion HUF

Nielsen works in collaboration with The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) in the UK. Specifically, we provide research and insight services to the London 2012 marketing team, including developing a market research strategy, undertaking tracking studies and organising online panels and surveys.

London 2012 Chairman Sebastian Coe welcomed the appointment: “This is more fantastic news for the project, as we've signed yet another market leading company to the commercial programme. The Nielsen Company will assist us in the decision making process by testing our ideas in the market place. One of our challenges – and opportunities – is connecting with young people. Nielsen will help us do this and will, I'm sure, prove to be a huge asset to our marketing push.”

“Nielsen is pleased to partner with LOCOG in support of London 2012. The Olympic values are shared by Nielsen’s employees, and we look forward to providing critical consumer and media insights that will deliver an Olympic and Paralympic Games experience that London and the UK can be proud of,” said Susan Whiting, Vice Chair, The Nielsen Company.