Carrefour Spain Invests Over €84m in Price Reduction Initiative
Carrefour Spain is investing over €84 million this year in a series of price reductions to support its customers amidst cost-of-living concerns.
From September, Carrefour has reduced prices on 2,500 basic items in the shopping basket. These reductions include significant discounts on products like turkey sausages (-12%), Maria biscuits (-10%), cheeses, pasta, coffee (all with price reductions of 9%), canned tuna (-6%), as well as bread, soft drinks, beer, and detergents.
Since January, Carrefour Spain has implemented several waves of price reductions, covering 2,500 products, including fresh items and manufacturer brands, with prices dropping by an average of 7%.
Carrefour offers over 8,000 own-brand SKUs, providing customers with a wide selection of high-quality items at competitive prices. Significantly, 40% of the items that have dropped in price throughout the year are Carrefour products.
The company is also a leader in promotional activities, with its ‘3×2’ promotion being a popular and well-known offer, applied to more than 5,000 basic products in the shopping basket.
Carrefour’s El Club Carrefour loyalty programme allows customers to save on purchases and accumulate benefits. Additionally, the company offers the possibility of deferring payment without interest for up to 6 months, providing customers with flexibility in managing their expenses.
The latest measures are seen as another step in the price war against Spanish market leaders Mercadona, Lidl and Dia.
Related news
New TikTok craze in stores: Angel Hair chocolate is coming to Lidl
After Dubai chocolate, another sweet sensation is brewing on social…
Read more >Lidl’s Húsfarm products get new packaging
In the spring Lidl’s private label Húsfarm range returns to…
Read more >Related news
Dark patterns are spreading in e-commerce – and official action against them is also more frequent
Urging, pressuring, hiding costs or “trickling” them – dark patterns…
Read more >Corporate mergers at historic high – GVH works with faster procedures and artificial intelligence
A record number of corporate mergers took place in Hungary…
Read more >Frost hits Hungarian orchards – season starts with price hike and supply shortage
As May marks the last month of spring and the…
Read more >