Persil has supported more than 2,500 disadvantaged families

The “Persil for Children” campaign launched at the end of January 2022 drew attention to hygiene poverty and the resulting social and health problems. As part of the promotion, shoppers were able to use the brand’s products to support the work of organizations that can provide direct assistance to hundreds of needy families. During the campaign, Persil provided more than 2,500 households with enough detergent for at least half a year and launched a talent care scholarship for nearly 50 disadvantaged children.