Powerade kicked off 2026 with thousands of runners at the Zúzmara Half Marathon

The race, held in a snowy, frosty environment, led the field on a special route: touching Lake Omszki, the Danube bank and the Megyeri Bridge, the runners were given a sporting challenge and a memorable sight at the same time. There was nationwide interest in the event: participants of all ages arrived from hundreds of settlements.

As the title sponsor of the event, Powerade also supported the runners on the course. At the drink stations, Powerade isotonic drinks helped refresh and replenish electrolytes for runners of various distances. Hydration during exercise can contribute to maintaining performance and better managing stress, especially over longer distances.

“The role of isotonic drinks in sports is not only the privilege of professionals: they are available support for all active people. For Powerade, the Zúzmara Half Marathon clearly demonstrated the approach we represent: starting strong, sticking to our goals, and being there for the athletes in those moments when performance matters. Together with the Budapest Sports Office, we can help runners in real sports situations, even over the long haul, from the start to the finish line”

– said Andrea Szabó, Powerade’s brand manager in Hungary.

The partnership with Budapest Sportiroda fits into the long-term aspirations of the Powerade brand: supporting regular exercise, a healthy lifestyle and achieving personal goals. For Powerade, being present at the Zúzmara Half Marathon was not just a sponsorship, but also an active participation in the runners’ experience. In the course of this year, Powerade will also be represented at other running events, next at the Balaton Supermarathon.

“Over the past ten years, the Zúzmara Half Marathon has proven that running is truly a year-round sport, and that a community experience can move crowds even in the middle of winter. It is especially important for us to be able to work with partners like Powerade. They were not only present at the event, but also made a significant contribution to the experience and performance of the runners. The anniversary Zúzmara was a worthy season opener for the 2026 running year”

– said Árpád Kocsis, Managing Director of the Budapest Sports Office.

Throughout the year, Powerade will continuously and with commitment support at several events, those communities that inspire movement and help to start not only the year, but also each training session and competition strong, conscious and energetic.