Pepco celebrates 10 years in Hungary – dynamic expansion continues

Hundreds of stores in ten years

Gergely Potyi, the chief operating officer of Pepco Hungary, recalled: the first stores were opened in KÖKI Terminal and Újpest, and they were already profitable in the year of their launch. The expansion accelerated thereafter, with 50 new stores opened in 2016 alone. Today, there are more than 260 Pepco stores operating across the country, and the company is planning to open more. The company estimates that there is at least one Pepco product in about two million Hungarian households today.

From baby clothes to Halloween

The COO emphasized that more than 20% of the turnover in Hungary is made up of baby clothes and children’s products, and another 30% is made up of industrial goods. The start of school is traditionally a strong period for the company, but they are already preparing for the next big sales wave, Halloween, which brings outstanding turnover every year.

Why do customers come to Pepco?

According to Barbara Berecz, Pepco’s regional marketing manager, customers come to the stores primarily because of the favorable price-value ratio and the diverse selection. The company pays special attention to consumer feedback, which helps it continuously shape the offer.

The marketing manager added that the “typical” Pepco customer is the mother, who often comes with her children. “Drinking Pepco” is a common program for many families, and it is not uncommon for customers to come to the stores two or three times a week. Although many people plan their shopping in advance, it is common for them to make purchases even if they did not originally intend to.

Strong market position

Pepco posted significant profits in its last business year and has become a dominant player in the discount market in Hungary alongside KiK and TEDi. The company aims to maintain its growth momentum in the future and further expand its domestic presence.