Hungarian and regional designers presented themselves to international fashion industry players from fifteen countries

Fashion industry experts, distributors, and editors and photographers of renowned fashion and lifestyle magazines from fifteen countries came to the shows held at the Apollo Gallery and Millenáris between September 1 and 7. The approximately seven thousand visitors were also able to participate in more than 50 accompanying events throughout Budapest.

A special feature of the season was that the graduates of the Budapest Metropolitan University held their graduation collection presentations at the National Museum, and the students of the Moholy-Nagy University of Arts and Sciences held their graduation collection presentations on the university campus as part of the fashion week.

After the sold-out university shows, the regional designers’ collective and graduation collection shows at the Apollo Gallery were followed by a joint presentation of the newest generation of Hungarian talents. The catwalk was framed by Áron Baráth’s paintings, initiating a dialogue between fashion and contemporary fine art.

The weekend fashion shows at Millenáris featured leading brands from the Hungarian fashion scene as well as designers from Slovakia, Serbia, Slovenia, Romania, Ukraine and the Czech Republic.

“Our main goal is to provide an increasingly broader and more colorful picture of the region’s fashion world from season to season. In this way, we direct focused international attention to domestic players, which contributes to strengthening their visibility, expanding their business relationships and increasing their sales. The fashion industry is one of the dynamically developing sectors of the Hungarian economy: in 2023, 7,420, mostly rural, SMEs operated in the field of textile, clothing, leather and leather product manufacturing, and eighty percent of the sector’s revenue came from exports. Supporting the creative industry therefore simultaneously means an investment in jobs, exports and the country’s image”

– the announcement quotes Zsófia Jakab, Ministerial Commissioner responsible for the development and sectoral coordination of the creative industry, CEO of MDDÜ.

He added that it is particularly important that this year Dora Fung, editor-in-chief of 10Magazine USA, also joined the BCEFW international advisory board, which serves to further strengthen professional standards and international visibility.