Lidl Denmark Opens 150th Store

The discounter transformed an empty shop premises at Østerbrogade 111-113 into a 1,200-square-metre outlet featuring a roof garden and a recreational area.

It is the 12th ‘smoke-free’ store that Lidl has opened in the country.

Last year, Lidl Denmark announced plans to phase out the sales of tobacco products in its own stores by the end of 2028, as it seeks to create a ‘smoke-free’ future.

Store manager Adam Poulsen stated, “I spoke to many customers who think that it is perfectly fine that we do not sell tobacco and nicotine.

“Whether you are a smoker yourself or not, fortunately, most people understand the purpose of making tobacco less accessible, so that fewer people start smoking in the future.”

The Cancer Society in Copenhagen supports Lidl’s tobacco- and nicotine-free stores, and chairperson Jesper Jessen-Kampp attended the inauguration, to talk to customers about why the initiative is important for a ‘smoke-free’ future.

ESM