Sixteen percent increase in the number of online shoppers in a year

According to the joint survey of KutatóCentrum and Mai Piac; Beside the increase in Internet penetration, the expansion in the number of e-customers and the frequency of purchases also showed an increase, during the past year.

Both this year and last year's test results showed,  that mostly 25-34 year-old men, and the people living over average material circumstances, use the online purchase options. Compared to the previous year, the number of e-customers living outside the capital, has increased. The motivating factors of online purchases did not changed; It is fast, simple and has better prices.