Four out of ten Hungarian households have a dishwasher – yet we waste water

By: Trademagazin Date: 2025. 08. 13. 11:38

According to recent research, dishwashers can now be found in 45% of Hungarian households, yet many do not take full advantage of their potential. Energy efficiency is becoming an increasingly important consideration for shoppers: 50% of consumers not only look at the energy class but also take other information on the energy label into account when making their decision. Nevertheless, few choose to run short wash programs.

The dishwasher was designed to make life easier, yet it is not uncommon for dirty dishes to be left inside even after the cycle ends. Efficiency, speed, convenience – these are our basic expectations when it comes to dishwashing. Surveys show that many people choose energy-saving programs but are sceptical about short wash cycles. As a result, they often pre-rinse dishes by hand before starting the machine or opt for longer, higher-temperature programs.

This is not only a waste of time but also puts unnecessary strain on the environment: a full hand wash can consume 50–100 litres of water, whereas a modern dishwasher uses only 10–15 litres. Long, high-temperature programs are often excessive and not necessarily more effective; in many cases, the difference comes down to the choice of detergent.

The efficiency of dishwashing in a machine depends on several factors – time, temperature, the technology used in the appliance, and the type of detergent. In short cycles, removing greasy stains can be more challenging, making the detergent’s performance critical in such conditions.

That is why scientists at Procter & Gamble’s Brussels Innovation Center developed Jar Platinum Plus capsules. They used a blend of special surfactants and enzymes designed to work effectively even in shorter cycles. A key feature of the technology is the fast-release system, which ensures the capsule dissolves immediately upon contact with water – meaning the cleaning agents get to work from the very first minute of the cycle. As a result, washing on a short program is just as effective as longer cycles, without the need for pre-rinsing.

The expert team at the research center not only conducts laboratory tests but also studies various dishwashing habits and stain types. Engineers use modern technologies, such as cameras and lighting systems placed directly inside different dishwasher models, to simulate everyday home situations. This allows them to observe how the capsule’s components dissolve and how detergents perform under real-life conditions, enabling them to develop innovations that best meet consumer needs.

Using high-performance products like the latest Jar Platinum Plus dishwasher capsules can help households save several working days’ worth of time and hundreds of litres of water each year by eliminating unnecessary pre-rinsing.