9 out of 10 households buy pork products

According to GfK Hungária’s ConsumerScan, the complete processed meat market decreased by 4 percent in volume, but increased by 2 percent in terms of value in October 2008-September 2009. The biggest segment, that of pork products shrank by 5 percent in volume and expanded by 1 percent in value. Shopping frequency was down by 2 percent at 50 and volume per purchase fell by 3 percent.