The “pure chocolate” term is prohibited

By: trademagazin Date: 2010. 11. 26. 12:53

According to the decision of the European Court of Justice; the “pure chocolate” denomination is prohibited. On the labels of sweets, a 100 percent cocoa butter content of the ingredients should be mentioned.

The Judgement puts an end to the debate of Italy and the European Union: An Italian law entered into force in 2003 provides an opportunity for the usage of the term. The debate is that in many European countries – for example, typically in Britain – a common practice to partially substitute cocoa butter, with vegetable fats opposed to the cocoa using countries, including Belgium and Italy – reports hvg.hu.

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