Thomas Keller and the advertising industry – Video of the day

Here's a commercial for the rental company Avis with chef Thomas Keller. Says Keller in the ad: “Why is Avis right for me? They help me maintain my standards when I'm on the road.” It's part of a new series of ads called “The Professionals” (also with Nigel Barker, Gabrielle Reece, and Steve Stricker) and the commercial uses the tagline: “Avis: It's Thomas Keller's space. And it's your space.” Keller's space apparently is a BMW SUV.