The World’s Hottest Brands

AdAge Insights published its report about the world’s 30 hottest brands and their stories. The global expansion of Nando’s, a chicken restaurant from South Africa, or H&M illustrate how local brand messages can speak to consumers all over the world. Facebook made it to the Top 30, together with QQ.com from China. The presence of Coca-Cola and McDonald’s did not surprise anyone, while Pampers’ joint initiative with UNICEF, ‘1 pack of nappies = 1 vaccine’ was also rewarded.