Thailand: a smiling case study

Thailand has a population of 65 million and is called ‘the country that is smiling’. Bangkok is the capital city where we can get to anywhere by taking the Sky Train, an elevated rapid transit system. The trains are fully covered by ads and inside 3D commercials are broadcasted. One of Thailand’s main attractions is shopping, there are lots of shopping malls, the latest being Paragon. Shopping is a great experience, together with the atmosphere of malls, the plethora of services and the high level of catering. I especially enjoyed Thai shops such as Loft, where only unique and characteristically Thai goods are sold. Thai retailers are prepared for everything: they sell international brands and the products of local manufacturers as well. Open air markets live on too, recalling earlier times. Live and let live is the credo of locals and people keep smiling. It is not a forced smile but a genuine one and Thai people do pay attention to others, retailers being constantly at the service of customers. If we could learn this attitude from them, it would be easier for us in both Hungary and abroad. It is 2013 now, let’s make it the year of progress, let’s do our job and prosper!