Tesco Clubcard programme: a thank you for customer loyalty

The Tesco Clubcard loyalty programme was launched in the autumn of 2010: after buying something in a Tesco store shoppers receive points on their personal accounts, for which they get discounts, vouchers and coupons. Tesco Clubcard is a way of saying thank you to customers for their loyalty. Those who wish to participate only have to fill out a form and they receive their Clubcard and two keyrings at once – points are collected on the account belonging to these. Keyrings can substitute the card and members of the card holder’s family can also use them. Shoppers receive a point after every 200 forint spent and when points are used 1 point is worth 1 forint. More information is available at www.clubcard.hu Consulting company dunnhumby – majority ownership of which belongs to Tesco –plays a crucial role in managing Tesco’s loyalty programme all over the world. The company uses customer data to develop strategies that result in growth and sustainable loyalty, improving shopping experience and increasing brand value. If you would like to participate in the Clubcard programme with your product, contact Tesco’s commercial team or the colleagues at dunnhumby. More information is available at Infohungary@dunnhumby.com