Tesco Clubcard statement of collected points – the reward for loyal customers

The quarterly Tesco Clubcard statement is the main communication tool of the programme, which reaches every Clubcard holder. In this letter Clubcard holders receive a package of vouchers and coupons for their points. What is special about this package is that it is personalised, based on the shopping habits of the Clubcard owning individual. With the Clubcard statements we always target loyal buyers first – without them Tesco and the brands would be unable to deliver their best performance. Other advantages of the Clubcard include: since there are more than 1 million card owners, a high number of relevant contacts can be realised in a given category; 3- or 6-coupon offers generate instant sales and motivate for participating; the business effect can be measured directly and a detailed evaluating report is also part of the service