Tesco and GenM expand permanent MTick menopause bays

This move follows a strong demand and significant growth in the first year of in-store MTick-certified bays, increasing by 27 per cent year-on-year, Grocery Gazette reports.

The expanded section offers a wide range of products which support 36 of the 48 recognised signs of menopause (75 per cent) in one destination.

This comes one year after the permanent bays first launched in Tesco, which is part of a shared commitment to making improvements to the menopause-shopping experience.

As part of the expansion, the aisles will stock a wider range of menopause-friendly items from popular household names such as Colgate, E45 and Lil-Lets.

Tom Lye, health & wellness category director at Tesco, said: “Our partnership with GenM is helping Tesco create a more menopause-friendly shopping experience. Expanding these bays to more stores reflects rising customer demand and Tesco’s focus on championing women’s health.”

The MTick symbol and certification were launched to improve the accessibility, choice, education and visibility of menopause-friendly supplements available in retail.

Heather Jackson, CEO and co-founder of GenM, said: “Seeing MTick Menopause bays expand across 32 per cent more Tesco stores, with familiar household names at accessible price points and with wider product choices available, more women can access support in a way that suits their needs and demands.”