Tesco is to roll out a new “pay day” discount strategy

UK supermarket giant will launch a raft of offers targeting shoppers at the time they have the most cash in the bank, at the end of the month.

This strategy is an attempt to stop
those consumers on the cusp of trading down out of the Tesco brand
into rival stores. It may also lead those who shop in Tesco for
cheaper items to spend more at the end of the month at the discounted
prices.”

Tesco launched its discount range in
September last year in an effort to stop customers turning to low-
cost rivals such as Aldi and Lidl, which have prospered recently.