Convenience and the choice is important for consumers
Tesco announced today that the company will transform the range offered in its stores. The food chain will offer the best products appropriate to the changing customer needs.
The company plans to introduce new products and will reduce the number of less popular products. The first comprehensive assessment and analysis affected the coffee and tea categories. In 2017 and 2018 all the major food categories will be assessed.
“Surveys show that consumers feel the need for both the possibility of choice and convenience” – Jamie Walker purchasing manager of Tesco in Central Europe told.
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