Hungarian origin increasingly important

The freshness and good quality of products continue to remain the primary considerations for consumers, while price remains the second most important. According to the GfK Hungária Shopping Monitor and Shopping Missions 2008-2009 surveys, domestic origin has become more important since 2006. The highest degree of consumer consciousness is displayed in connection with quality and price labelling. 56 percent of consumers check whether they see the same prices at the cash register and on shelves or not. The quality of food is a key consideration for 96 percent of consumers. In terms of price, a good price/value ratio is the primary consideration (for 92 percent). Hungarian origin is an important consideration for 68 percent of consumers at present. In 2005, this was important for only 52 percent.