Facts and numbers about sales efficiency

MindZ’s model uses four basic pillars to analyse the efficiency of sales organisations. In addition to objective KPIs, the study also takes into consideration the subjective satisfaction indicators of heads of organisations when building the analysis in the four main themes. At the Business Days conference we asked participants to use handheld voting devices to answer a few questions and we compared the answers with the results of our Sales Insight 2014 study. Planning: in the study 10 percent of company heads said it was satisfactory and 35 percent said it could be improved. At the conference 39 percent said it was good and 61 percent wanted better planning. Organisation: the proportions in the study were basically the same as at the conference, where 38 percent said they were satisfied how things were organised and 26 percent wanted improvement. Control: the satisfaction level was 65 percent in the study and 10 percent even said it was excellent. At the conference 36 percent said they were satisfied with control and 34 percent saw room for improvement. All in all, we can conclude from the survey results at the conference that at 60 percent of enterprises want improvement in the efficiency of sales work. The level of changes needed differ across companies and those who decide to make these changes can find our Sales Insight 2014 study really useful in identifying the focus points and success factors for making their company’s sales performance better.

You can order the study at: otilia.dornyei@gfk.com

Price: HUF 285,000 + VAT