Harmony of performance and branding

Brands have to fight for consumer attention, but it is matter how they do it. The ADDICT Interactive and MITTE Communications have produced a joint industry survey that shows that combining branding and performance marketing can bring much better results in sales support, brand awareness, and cost-effectiveness.

According to the latest research, even a goldfish pays attention longer than a present-day consumer who can concentrate only for 8 seconds. Therefore the companies need new tools and a different approach to deliver their messages to people. 82 percent of the marketing managers believe that the right access to consumers, 79 percent believe that the operating of the campaigns, and 77 percent believe that to demonstrate the effectiveness of the campaign is the biggest challenge today in marketing.

The full study can be downloaded from the link below: http://brandformance.hu/