Private label milk and dairy products from Amazon

By: Trademagazin editor Date: 2019. 03. 17. 13:30

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Amazon.com Inc. has launched its own milk and dairy product range, called Happy Belly, in North America, Europe and Asia. They are re currently available only via AmazonFresh and the four milk items are all lactose free. It is the first time that Amazon launches a private label range aside from its Whole Foods private label products.