Milk consumption promotion campaign was launched

The spring marketing campaign aimed at promoting quality domestic dairy products has been launched in collaboration with the Ministry of Agriculture, the Agricultural Marketing Center (AMC) and the Milk Interprofessional Organization and Product Council, which also presents the children with the beneficial effect of milk and dairy products this year.

According to AMC’s announcement sent to MTI on Monday, the “Milk Truck” shares the positive effects of milk and dairy product consumption and the benefits of health-conscious nutrition at 30 sites nationwide, with 4500 students. This year’s Milk! With Heart and Soul! campaign is aimed at enhancing consumer awareness, introducing the benefits of quality cow’s milk products – milk, butter, curd, cream, yoghurt, kefir, cocoa milk, cheese – and informing the general public. (MTI)