A promotional was launched for the consumption of milk and dairy products

By: Trademagazin editor Date: 2020. 05. 28. 11:40

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The Ministry of Agriculture (AM), the Agricultural Marketing Center (AMC) and the Milk Interprofessional Organization and Product Council are launching a campaign to promote the consumption of milk and dairy products. The main aim of the promotion, which runs until 18 June, is to raise consumer awareness and introduce quality cow’s milk products, highlighting their positive physiological effects.

Due to the positive effects of milk and to draw people’s attention to the importance of calcium intake, the International Dairy Federation designated the last Tuesday of May in 1957 as teh World Milk Day. The United Nations World Food and Food Organization (FAO) has set a specific date June 1, since 2001.