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Spring renewal, quality expansion continues
Dm awaits its customers with a renewed look in several stores. Some of the store openings planned for the spring have already been affected by the pandemic situation, and the chain has, of course, communicated modestly about the openings. Still, they are confident that for shoppers, visiting stores will soon be a self-forgetful activity again. Dm’s quality expansion policy continues in Budapest and rural cities.
Of course, the epidemic situation also affects dm’s marketing activities, the company adapted its plans to the changed circumstances, and the public could hardly encounter any purchase promotion activity during these weeks. However, the renewal of its stores continued, and several drugstores were scheduled to be renovated. At the openings, the primary consideration became the protection of the health of customers and workers.
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