Spring whirlwind at the 60th anniversary EuroShop trade fair

Ildikó Kátai from the location

Euroshop in beautiful spring weather

In Hall 9, the Hungarian Novo Digital appeared with a range of Schaffer Power Supplies for powering LED lights, next to the light designers.

Schaffer Power Supplies

Special lights

Lights

Lighting is an indisputable part of product presentation and the shopping experience, products presented creatively and in the right light really shine. Italian light designers now have a separate section. Digital solutions are closely related to this, such as moving images flickering on cash registers, displays, shelves, frames, and surfaces of various shapes, both small and large, and projectors with 3D effects. Holograms, which were a big novelty 3 years ago, are rarely seen this year. Digital solutions play a role as decoration, illustration, idea element, interaction surface on almost every stand, from stand construction, in-store appearances to store equipment and refrigerators, catering equipment.

Illuminated displays

The other characteristic is sustainability, which weaves through the exhibitors’ appearances and slogans, whether they are called green, eco, smart, circular or sustainable solutions, it is almost an industry-wide mandatory element for innovation in choreographies.

The circular has appeared and…

….also sustainability as concept

The Megaholz stand fits well into this concept as well. With its wooden surfaces and completed projects running on a huge screen, it attracts attention and invites visitors in.

Megaholz

The giants of the shop equipment sector will present their merchandise display, cash register, gate, shopping cart and basket solutions on stands of several hundred square meters, with the background IT. Its characteristic blue lines and the bustling crowd inside highlight the appearance of Wanzl from afar. From the entrance gate, through fresh and packaged, cold and hot goods, to the exit, they are at the disposal of interested parties with a complete concept, and they also try to guide everyone around in their own native language. Of course, in line with the green trend, they will also be exhibiting Eco line shopping carts.

Wanzl

Ecoline

The Ferzol Lemezgyártó company, which also includes Bitt Kft., is exhibiting at EuroShop for the first time. In addition, they also present finished products, including code-operated goods receipt and changing cabinets. Their bakery solution can be practical in addition to shops, in bus stops, and around schools, even ensuring the non-stop appearance of local bakeries.

Ferzol Lemezgyártó váratás

Let’s continue!