Lidl Reports 9% Sales Growth In Romania, Boosts Organic Sales In Switzerland

The company invested more than RON 800 million (€158 million) and contributed over RON 2.8 billion (€553 million) to the state budget, it noted.

Key growth drivers included a focus on low prices (despite inflation), strategic investments in key product categories, the Lidl Plus app, and commitment to value, according to the company, ESM reported.

Measures implemented comprised stable pricing, network expansion, and investment in the Lidl Plus loyalty programme and key product categories.

José Alberto Chueca Val, CEO of Lidl Romania, commented, “The continuous effort to maintain the stability of the low prices that our customers have become accustomed to, despite inflation, continuous investments in important product groups for customers, the Lidl Plus application, and compliance with the promise to always offer products at the best price-quality ratio were the basis of our solid growth in 2024.”

Lidl Romania sourced over 50% of its products from local suppliers, comprising around 535 in total – a 13% increase on 2023.

The discounter also helped facilitate exports of Romanian products worth over €63 million to other Lidl stores in Europe, tripling the previous year’s amount.

In 2024, Lidl strengthened its commitment to local sourcing, most notably by expanding partnerships with Romanian fruit and vegetable suppliers.

The company increased the size and product selection of its in-store Lidl Market areas and maintained ongoing investments in quality control.