Households spent less on yoghurt last year

Last year 86 percent of households bought yoghurt – shows ConsumerScan by GfK Hungária. As for fruit yoghurts, 81 percent of consumers bought one flavour or another, so sales remained stable. About 50 percent of households bought plain yoghurt – a small decline. Shopping frequency decreased, just like the quantity purchased per shopping occasion. Private labels had a 20-percent market share in terms of volume, lower than in the previous year.