Lower wine consumption last year

Rising average prices, smaller quantities purchased less frequently – these were the main trends in Hungarian wine consumption in 2007, according to data from GfK Hungária. Wine consumption was down by 12 per cent last year, compared to 2006. Sales were down by 6 per cent in terms of value. The number of households purchasing wine showed stagnation (52 out of 100). Discount stores remained the leading distribution channel for wine, accounting for 31 per cent of total sales in terms of quantity. The market share of hyper markets was up by 4.1 percent last year, reaching 28 percent.