Products affected by margin freeze have permanently low prices at Lidl

By: Trademagazin Date: 2025. 03. 20. 11:40

The government decree on margin caps came into effect on Monday, according to which larger grocery stores can apply a maximum margin of 10 percent on 30 basic foods. Lidl Hungary has taken all measures to this end and is offering its products in accordance with the law. With a view to transparent information for consumers, the company is marking the affected foods in its stores with white price signs and the inscription “Permanently cheap!”. According to the decision of the supermarket chain, it is not introducing any quantity restrictions for retail consumers.

Lidl Hungary always strives to provide its customers with the best possible prices in its pricing policy, and in addition, it supports Hungarian families and people with numerous, constantly renewed promotions every week. The market-leading supermarket chain has reduced the prices of many products even further in accordance with the new law.

“Our company always complies with legal requirements, including the government decree on margin stop. We sell more than 180 products in the product categories covered by the law, which we mark with a white price tag and the inscription “Stable price!” on a burgundy background so that our customers can easily find them.”

– highlighted Judit Tőzsér, Head of Corporate Communications at Lidl Hungary.

The supermarket chain has also decided not to introduce quantity restrictions for retail consumers.