Partner in AI-enabled Lifestyle: Samsung Demonstrates the Benefits of Its Ecosystem at CES 2026

By: Trademagazin Date: 2026. 01. 05. 10:03

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Samsung unveiled its “Companion to AI Living” vision at The First Look event, held at the Wynn Las Vegas Latour during CES® 2026. The event focused on Samsung’s AI philosophy – a foundation that connects the company’s research and development, daily operations and user experience.

TM Roh, Samsung’s vice president, CEO and head of Device eXperience (DX) Division, opened The First Look. In his keynote speech, he explained the company’s AI philosophy and highlighted how Samsung’s vast AI-powered, connected ecosystem enables users to experience true AI co-existence. This approach can elevate the AI era to a level where users can get more than just basic services from technology, and experience more meaningful moments in most areas of their lives.

“Across mobile devices, visual displays, home appliances, services and our sustainability initiatives, Samsung creates a unified, personalized experience,” said Roh. “With our global ecosystem and broad integration of AI technologies, Samsung is uniquely positioned for the AI era.”

Partner in Entertainment: An Experience Beyond Just Watching

SW Yong, President and Head of Visual Display Business at Samsung, and Sukhmani Monta, President and Head of Visual Display Business at Samsung America and Director of Marketing and Partnerships of Samsung’s TV business, together, demonstrated how Samsung’s displays combine premium hardware and visual intelligence to become true entertainment companions. Building on its 20-year history at the forefront of the TV industry, Samsung is introducing a full line of AI TVs that allow users to interact with their devices in a new way.

The centerpiece of the lineup is the 130-inch Micro RGB TV, which represents a huge leap in both size and picture quality. The 130-inch Micro RGB also ushers in a new era in color, offering the company’s widest and most detailed color gamut ever in a TV. The Timeless Frame design minimizes distractions and allows the visual content to take center stage with understated elegance. The micro RGB light source ensures impeccable picture quality. Each microscopic red, green and blue diode lights up independently to reproduce colors in the purest and most natural form. Micro RGB AI Engine Pro enables precise control of RGB colors and delivers stunningly vivid picture quality in every scene.
AI Soccer Mode Pro brings more exciting matches to life with AI-driven picture and sound adjustments, delivering stadium-quality sound for football fans. AI Sound Controller Pro allows you to increase or decrease the volume of the crowd, commentary or background music, providing a personalized audio experience for watching TV shows and movies. VAC also enhances the user experience in other areas of life for many other programs. Users can simply ask their TV to get recipes for the food they see on TV, and the assistant provides tips that are in line with health and fitness goals based on the latest information. Samsung has been at the forefront of the global soundbar market for 11 consecutive years. The company is introducing two new WiFi speakers this year, the Music Studio 5 and 7, further expanding its integrated ecosystem. These models support multiple sound system combinations, enhance audiovisual quality, and enhance the aesthetic appeal of the room. Both models feature the timeless, dot-based design of renowned designer Erwan Bouroullec.