Heineken Triumphs in Cannes

Heineken® has scooped seven prestigious awards at the 2011 Cannes Lions International Festival of Creativity, with Gold, Silver and Bronze Lions for the first two films of its new global ‘Legends’ brand campaign , its revolutionary StarPlayer game and for its cutting-edge UV Black Light STR bottle.

Within the Film category, “The Entrance” won a coveted overall Gold Lion award and a Bronze Lion in the Interactive Films division. Within the Film Craft category, “The Entrance” also won one of only two Gold Lions in the Direction division and a Silver Lion in the Best Use of Music division. “The Date” took home Bronze in the Film Category.

StarPlayer was awarded the only Gold Lion award in the mobile division of the Cyber category. The STR bottle completed Heineken’s awards haul with a Silver Lion in the Special Editions and Promotional Packaging division of the Design category.

The Cannes Lions International Festival of Creativity is the world's biggest and most respected celebration of creativity in communications. At this year’s event, more than 24,000 entries from all over the world were showcased and judged.

Alexis Nasard, Chief Commercial Officer at Heineken, commented: “Winning seven awards across the film, design and mobile categories is testament to the leading creative work that Heineken, and our agency partners are delivering. It is precisely this sort of creativity and desire to surprise our consumers that helps us to generate disproportionate share growth. Our vision, which has been recognised here in Cannes with these successes, is to ignite the conversation, not just be part of it.”