Refuel with discounts!
With the help of Rewart MOL organised a Guaranteed Discount Coupon activity between 28 April and 15 July 2012. Consumers were given a coupon for each HUF 5,000 spent, which could be used as ‘two for the price of one’ coupons for leisure programmes, for discounts at MOL petrol stations or when shopping at partners. Consumers could choose from more than 160 programmes online, plus those who uploaded the code in the coupon to the website had the chance to win the main prize, a Citroën C3 or 240 other prizes. More than 300,000 website visitors (half of them are active registered users) uploaded more than 1 million codes. The campaign was an exceptional success: every third driver participated and they uploaded 6 codes on average!
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