Trophies served on a tray

This article is available for reading in Trade magazin 2025/10.

Miklós Támba
owner-managing director
Nativus Game Meat
Frocessing

“There is greater demand for lower-priced meats just like in the past, but at the same time a small but promising layer of consumers is interested in premium game meat products”,

says Miklós Támba, managing director and owner of Nativus Game Meat Processing.

Vacuum bag packaged products are being replaced by SKIN tray packaging, which is now a basic requirement even for pre-chilled meats.

Focus on fallow deer

Nativus sells more products abroad than on the domestic market, but the latter is also an important area because of the company’s constant market presence, product structure and commitment to strengthening Hungarian game meat consumption. Last year domestic demand was particularly strong in the HoReCa sector, where the company managed to grow sales through reseller wholesale partners. Partly in the spirit of education, Nativus is strongly focusing on fallow deer – they sell fallow deer salami, sous vide products and pre-chilled meats.

Vacuum bag packaged products are increasingly being replaced by SKIN tray packaging

Demand is going in a convenience direction

Gábor Ivánácz
CEO
Venison Gusto

Stable but price-sensitive: this is how Gábor Ivánácz, the CEO of Venison Gusto Kft. describes the game meat market. Consumption has been moderate so far in 2025, but interest in processed products is growing. Demand is shifting towards processed, smaller-sized and “convenience” game meat products, mainly in the form of salami, sausage and snacks.

“Smoked and matured game sausages and premium salamis have performed the best recently. This year we launched smaller-sized, gift-wrapped products and realised energy-efficient manufacturing developments”,

comments Gábor Ivánácz.