Meeting at the Coca-Cola HBC headquarters

By: Trademagazin editor Date: 2024. 10. 02. 15:29

The June meeting of POPAI Hungary was held in Dunaharaszti, at the headquarters of Coca-Cola HBC Magyarország.

This article is available for reading in Trade magazin 2024/10

Marketing asset manager Tamás Harmati was the host and he also gave a presentation on changes from the perspective of brands and generations. Portfolio development lead Kyra Kecskeméty talked about the answers to the needs of different generations.

Marketing execution lead Regina Németh and channel marketing activation executive Ágnes Nagy introduced the most successful and really diverse in-store placements of the year.

The closing presentation was by Zoltán Takács, creative director of Peaktime, about immersive in-store solutions.