Hungarians search for information and compare products when they shop online

A significant proportion of Hungarians shop online: 35% of 18-65 year olds do it at least once a month and 17% once a week – according to a recent representative survey by OTP Mobil and Reacty Digital.

This article is available for reading in Trade magazin 2023/10.

More than two fifths of them are willing to spend time with searching for detailed information about a product or service before placing an order. Women tend to use 2-3 sources, while men use up to 4 or more. More than half of the respondents (54-56%) use price comparison websites. //