Tag "YouGov Brand Footprint 2025"
Brand Footprint – the celebration of brands
Once again the joint Brand Footprint research by YouGov and WorldPanel made an attempt this year to measure the role of brands, using easily interpretable and logical metrics. On the...
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YouGov Brand Footprint 2025: the favourite FMCG brands of shoppers
YouGov Brand Footprint is one of the world’s most comprehensive FMCG brand rankings, measuring not awareness or likeability, but actual purchasing decisions. This article is available for reading in Trade...
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Shoppers’ favorite FMCG brands – YouGov Brand Footprint 2025
The analysis is based on the CRP (Consumer Reach Points) metric, which combines population size, brand penetration (i.e. how many households bought the brand at least once), and purchase frequency....
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