Tag "YouGov Brand Footprint 2025"
YouGov Brand Footprint 2025: the favourite FMCG brands of shoppers
YouGov Brand Footprint is one of the world’s most comprehensive FMCG brand rankings, measuring not awareness or likeability, but actual purchasing decisions. This article is available for reading in Trade...
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Shoppers’ favorite FMCG brands – YouGov Brand Footprint 2025
The analysis is based on the CRP (Consumer Reach Points) metric, which combines population size, brand penetration (i.e. how many households bought the brand at least once), and purchase frequency....
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