Tag "YouGov"
Economising, consciousness and seeking trust: h ow our consumption habits are changing
On the first day of the Business Days conference, managing director Tünde Turcsán presented the results of this year’s YouGov Shopper survey. This article is available for reading in Trade...
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We took you on a flight! (Part 1)
On 22-26 September Trade Airlines took care of more than 1,100 passengers at the airport set up at the Hunguest Hotel Pelion in Tapolca. At the Business Days conference organised...
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Conscious choices instead of reactions: what matters to European consumers today
According to data from the YouGov Household Panel and the Behaviour Change research, while some consumers feel that the financial pressure on them has eased, others continue to face persistently...
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The world is ours – but how much will the baggage fee be?
Tünde Turcsán, managing director of YouGov Shopper Hungary gave a presentation on the third day of Business Days 2025 conference. She told: following the economic crisis that hit after the...
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Refreshing dreams, sour reality
In the past few years the fruit juice market has been on a downward path in terms of volume sales, but the category has grown in value because of the...
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Edeka remains Germany’s favorite grocery retailer
For the sixth consecutive year, Edeka has secured the top spot as Germany’s most popular grocery retailer, according to the latest Retailer Perception Monitor by market research firm YouGov. Globus...
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Half of Europe’s shoppers are incognito
Half of European consumers shop in secret. The main reasons for stealth shopping are embarrassment and a wish to avoid arguments at home. Six out of ten secret shoppers hide...
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Christmas starts in the kitchen
In the Christmas period the time spent in the kitchen is more and more important. This article is available for reading in Trade magazin 2025/8-9. Food manufacturers and retailers aren’t...
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YouGov Brand Footprint 2025: the favourite FMCG brands of shoppers
YouGov Brand Footprint is one of the world’s most comprehensive FMCG brand rankings, measuring not awareness or likeability, but actual purchasing decisions. This article is available for reading in Trade...
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Robust change in the coffee category
The battle between rising coffee bean prices and easing inflation has been won by the former: in the first half of 2025 like-for-like coffee sales declined by about 4% in...
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(HU) Egészség, trendbe csomagolva
Inflation, declining purchasing power and general price-sensitivity haven’t left the functional food market untouched: for many shoppers added health benefits have taken a back seat and price has become the...
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Shoppers’ favorite FMCG brands – YouGov Brand Footprint 2025
The analysis is based on the CRP (Consumer Reach Points) metric, which combines population size, brand penetration (i.e. how many households bought the brand at least once), and purchase frequency....
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German consumers Rarely Shop via Social Media
German consumers remain skeptical about shopping through social media, according to a new study by Yougov and Coupons.de. Only 18% of Millennials and Gen Z have ever made a purchase...
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We are no longer falling, but we aren’t flying yet
Although there was some kind of vitalising in 2024 following the economic downturn, the Hungarian FMCG market was still only halfway to recovery, according to a presentation by József Scheiling,...
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Promotions, prices, alternatives – promotions and Hungarian households
Tünde Turcsán, managing director of YouGov spoke about how Hungarian consumer attitudes have changed and the role of special promotions at the Day of Promotions conference. She told that in...
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Restructuring in the hygiene paper category
Trends in the hygiene paper market reflect changing consumer expectations, increased price sensitivity and the strengthening role of innovative developments. This article is available for reading in Trade magazin 2025/6-7....
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Promotion of the Year 2025 awards presented on the Day of Promotions
Trade magazin organised the Promotion of the Year 2025 competition for the 17th time this year, and the results were announced at the Day of Promotions conference on 10 April. This article...
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Not just a summer hit: ice tea all year round
Ice tea sales have developed well recently: in 2024 volume sales exceeded the previous year’s level by 7%, while value sales increased by 9%. This article is available for reading...
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Flour, eggs…and a pinch of creativity
This article is available for reading in Trade magazin 2025/6-7. Stagnating prices and stabilising pasta sales – 2024 was like this, according to market players, but they add that this...
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The trademark that helps Hungarian businesses
Hungarian Product Nonprofit Kft. has organised an information forum in Univer’s new complex in Kecskemét. This article is available for reading in Trade magazin 2025/5. With the programme the goal...
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10th Zsendülés horticultural conference: operational times
On 27-28 February the representatives of the horticulture sector gathered in Szeged for the Zsendülés conference, organised by Kert-Ész Club Hungary Association. This article is available for reading in Trade...
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New times, old age
In Europe ageing shoppers are a driving force on the FMCG market. Examples include Belgium, where the share of people aged 65+ in FMCG sales increased from 21% to 30%...
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Premium flavours, dynamic alcohol-free beers
This article is available for reading in Trade magazin 2025/4. Dr Sándor Kántor, executive director of the Association of Hungarian Brewers reports that the beer market underwent dynamic growth in...
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Smarter ways to indulge pets
Raw material prices, transportation costs and energy prices, inflation – all of these factors have made pet food production more difficult and generated a significant rise in consumer prices. However,...
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Strong brands bathed in milk
Consumers are used to strong brands in the dairy snack category, and they expect and value the quality guarantees that brands offer. This makes the category more resistant to external...
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A fragile balance
This article is available for reading in Trade magazin 2025/2-3. Gábor Bokros, marketing director of Gyermelyi Zrt. reports that after last year’s Easter period the demand for eggs dropped –...
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German drugstore leader dm drogerie invests in technology and shopping experience
German drugstore giant dm is outpacing food retailers across Central Europe. Innovative strategies in health-focused retail, omnichannel solutions as well as new store designs set new benchmarks beyond the drugstore...
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Two movements, one goal
Veganuary is a global non-profit organisation that started in the UK in January 2014, with the objective of encouraging people to try a vegan diet. It gives practical advice to...
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Spending on snacks up 70% in Germany
German snack consumption has soared in recent years, with spending up 70% since 2018, according to the latest YouGov research. While nearly one in two Germans snack regularly, a third...
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YouGov, which acquires CPS GfK, redefines the future of market research
Ten months after YouGov, the market leader in consumer opinion, motivation, needs and media habits research, acquired CPS GfK, the recognised leader in consumer panel services and the leading provider...
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