Tag "YouGov"
Promotion of the Year 2025 awards presented on the Day of Promotions
Trade magazin organised the Promotion of the Year 2025 competition for the 17th time this year, and the results were announced at the Day of Promotions conference on 10 April. This article...
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Not just a summer hit: ice tea all year round
Ice tea sales have developed well recently: in 2024 volume sales exceeded the previous year’s level by 7%, while value sales increased by 9%. This article is available for reading...
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Flour, eggs…and a pinch of creativity
This article is available for reading in Trade magazin 2025/6-7. Stagnating prices and stabilising pasta sales – 2024 was like this, according to market players, but they add that this...
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We are no longer falling, but we aren’t flying yet
Although there was some kind of vitalising in 2024 following the economic downturn, the Hungarian FMCG market was still only halfway to recovery, according to a presentation by József Scheiling,...
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The trademark that helps Hungarian businesses
Hungarian Product Nonprofit Kft. has organised an information forum in Univer’s new complex in Kecskemét. This article is available for reading in Trade magazin 2025/5. With the programme the goal...
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10th Zsendülés horticultural conference: operational times
On 27-28 February the representatives of the horticulture sector gathered in Szeged for the Zsendülés conference, organised by Kert-Ész Club Hungary Association. This article is available for reading in Trade...
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New times, old age
In Europe ageing shoppers are a driving force on the FMCG market. Examples include Belgium, where the share of people aged 65+ in FMCG sales increased from 21% to 30%...
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Premium flavours, dynamic alcohol-free beers
This article is available for reading in Trade magazin 2025/4. Dr Sándor Kántor, executive director of the Association of Hungarian Brewers reports that the beer market underwent dynamic growth in...
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Smarter ways to indulge pets
Raw material prices, transportation costs and energy prices, inflation – all of these factors have made pet food production more difficult and generated a significant rise in consumer prices. However,...
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Strong brands bathed in milk
Consumers are used to strong brands in the dairy snack category, and they expect and value the quality guarantees that brands offer. This makes the category more resistant to external...
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A fragile balance
This article is available for reading in Trade magazin 2025/2-3. Gábor Bokros, marketing director of Gyermelyi Zrt. reports that after last year’s Easter period the demand for eggs dropped –...
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German drugstore leader dm drogerie invests in technology and shopping experience
German drugstore giant dm is outpacing food retailers across Central Europe. Innovative strategies in health-focused retail, omnichannel solutions as well as new store designs set new benchmarks beyond the drugstore...
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Two movements, one goal
Veganuary is a global non-profit organisation that started in the UK in January 2014, with the objective of encouraging people to try a vegan diet. It gives practical advice to...
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Spending on snacks up 70% in Germany
German snack consumption has soared in recent years, with spending up 70% since 2018, according to the latest YouGov research. While nearly one in two Germans snack regularly, a third...
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YouGov, which acquires CPS GfK, redefines the future of market research
Ten months after YouGov, the market leader in consumer opinion, motivation, needs and media habits research, acquired CPS GfK, the recognised leader in consumer panel services and the leading provider...
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Demand for sustainable cosmetics is little in Germany
When it comes to the sustainability of cosmetic products, German consumers focus on environmentally friendly ingredients and packaging. They expect products to be produced in Germany if possible and not...
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YouGov completes the acquisition of GfK’s Consumer Panel Services
YouGov plc the international market research and data analytics group, is pleased to announce the completion of its acquisition of the Consumer Panel Services of GfK GmbH. CPS GfK is...
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YouGov acquires GfK’s consumer panel business for $342 million
British polling company YouGov (YOU.L) on Thursday announced the acquisition of the consumer panel business of German market research firm GfK SE for 315 million euros ($342.4 million). GfK’s consumer panel business...
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Tipping around the world in 2023
YouGov examined the issue in 7 Northern and Western European countries (Germany, Great Britain, France, Italy, Spain, Sweden, Denmark) and the USA. Some respondents also feel that they have to...
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Aldi Süd Announces Price Reductions On Fruit and Vegetables
Aldi Süd has announced it has reduced the prices of select fruits and vegetables in all 2,000 of its stores in Germany, commencing 6 March. The move comes after Aldi...
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