Tag "VML"

The customer of the future in 2025: price and convenience above all else

VML’s ninth Future Shopper (“Future Shopper”) research was conducted with the participation of more than 25 thousand consumers and highlights that shopping habits are changing at an unprecedented speed. Shoppers...

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Brand tuning for 2025 – the kind of communication that is expected today

According to the VML Future 100 report, 2025 is no longer be about who speaks the loudest, but who can truly connect. This article is available for reading in Trade...

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These changing consumer trends can be expected in 2025

After a year overshadowed by wars, pandemics and economic difficulties, in 2025 creative solutions will seek a balance between the digital and the real world – says the annual trend...

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