Tag "Ultrabalaton"
Sport as a strategic brand experience
Today sport is way more than just a sponsorship platform: it is a complex, experience-based interface between brands and consumers. In this article we show how brands are harnessing the...
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Record donation at BioTechUSA Ultrabalaton Charity Awards
More than HUF 6 million in cash donations were presented at the BioTechUSA Ultrabalaton Charity ceremony. A total of HUF 1,159,000 was collected from the runners, which BioTechUSA supplemented with...
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