Tag "Trade magazin 2026/4"
Germans reluctant to trust AI with their purchases
A recent survey has revealed that the vast majority of Germans would only allow AI to handle their purchases under strict control. This article is available for reading in Trade...
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Finger Food Experience
Finger food isn’t just a gastronomic trend, but a conscious response to our accelerated lifestyle and the new economic challenges of hospitality. This article is available for reading in Trade...
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They’re coming, crunching and munching
Snacking isn’t simply about extra calories, but increasingly a new way of organising everyday life: consumers adjust their eating to their own rhythm, not the other way around. Snacks aren’t...
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ShopBots speed up online grocery shopping in the US
Online grocery shopping continues to grow strongly in the United States, but order fulfilment remains a huge cost burden for retailers. This article is available for reading in Trade magazin...
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Euromonitor: growth and structural change in global beauty care
The global beauty care and personal hygiene market reached a value of USD 623.2bn in 2025. The data presented in this article is based on Euromonitor’s industry database covering 99...
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European marketing executives say AI isn’t a wonder weapon
According to a European Marketing Confederation (EMC) survey of 1,900 marketing executives, companies remain dissatisfied with their progress in becoming more customer-centric. This article is available for reading in Trade...
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An exciting journey into the world of beauty
In 2026 dm is once again inviting customers on a special journey, while continuing to focus its activities on the #bewhole concept. This spring shoppers can visit ten different locations...
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Lovers of the in-store experience
Traditionally, the POPAI Shop! Global Village is built at the heart of the EuroShop exhibition, where the global organisation of the POP industry and its members also introduce themselves. Every...
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A new era in facial care
Almost every key area of the facial care market showed double-digit growth in value in 2025, with lip care and face masks growing particularly strongly. This article is available for...
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KPMG: We’re using technology without knowledge
According to recent research by KPMG, Central and Eastern Europe is lagging behind in terms of AI use and related knowledge. This article is available for reading in Trade magazin...
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A new category is emerging
The rise of non-alcoholic and low-alcohol spirits on the global market isn’t a temporary phenomenon, and the trend is also strengthening in Hungary. This article is available for reading in...
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Half full or half empty?
In 2025 sales of the five largest breweries reduced considerably. Total sales volume fell to 5.33 million hectolitres from 5.7 million hectolitres in 2024. This article is available for reading...
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Green marketing requires accuracy
At the end of January the Green Chapter of the Hungarian Marketing Association (MMSZ) focused on a little-known EU directive (EU 2024/825) with very practical implications: Empowering Consumers for Green...
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Flavours decide, trends shape
In 2025 the Hungarian carbonated soft drinks market continued to grow. Total sales revenue reached HUF 175bn, representing a 6.5% increase over the previous year. Market dynamics are shifting towards...
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Thoughts on the international presence of Hungarian horticulture
One of the most important European gatherings in the international fruit and vegetable sector is the Fruit Logistica trade fair in Berlin, which was held for the 33rd time in...
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CBAM finally has its effect felt in retail trade too
CBAM is the EU’s carbon border adjustment mechanism and this article is based on the presentations given at PwC Hungary’s online seminar held on the topic at the end of...
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Yoghurts riding on the back of prices
Introduced in March 2025, the margin freeze measure brought great changes on the yoghurt market. It shifted demand towards volume, while the growth in value sales took a back seat....
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The Body Shop is no longer 100% vegan
The Body Shop can no longer call itself a 100% vegan brand, the British company confirmed, less than two years after becoming the first global beauty company to offer exclusively...
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