Tag "Trade magazin 2026/4"
Reinterpreting an iconic brand
The Macallan has given its visual identity an overhaul: David Carson, one of the most famous graphic designers in the world has reimagined the Double Cask and Sherry Oak Collection...
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For Hungarian wine culture
The Pannon Wine Guild presented the László Bussay Memorial Award for the 10th time, this time as part of the Pannon Wine Festival. This article is available for reading in Trade...
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Revamped bor.hu
The official website of the Hungarian Wine Marketing Agency Zrt., bor.hu has been relaunched with a new look, a more modern interface, and expanded content. This article is available for...
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Chef elite, youth division
The S.Pellegrino Young Chef Academy chef competition serves to discover talent and support young people, encouraging creativity and helping them find their own cooking style. This article is available for...
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The bible of food safety
The fundamental work on food safety in the domestic catering and food service industry is being updated: the review and updating of the domestic Good Hygiene Practice (GHP) Guide for...
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Malizia in Hungary
After nearly a year of planning, 8-time World Pastry and Gelato Champion Davide Malizia visited Budapest in November. He held a 3-day workshop at the craft union’s training centre. This...
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Successful lobbying
At the end of February the Hungarian Confectioners’ Craft Union (MCI) – the largest representative body of the domestic confectionery industry – initiated negotiations with the government and approached Minister...
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Restaurateur of the Year 2025
Established by the Guild of Hungarian Restaurateurs (MVI), the Restaurateur of the Year award went to Gianni Annoni this year. This article is available for reading in Trade magazin 2026/04...
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Saying thank you
Elek Nagy, president of the Hungarian Chamber of Commerce and Industry (MKIK), sent a letter thanking professional organisations, including the Guild of Hungarian Restaurateurs (MVI), for their cooperation in deregulation...
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VML Future 100: How are brands making the week easier?
According to VML’s The Future 100: 2026 trend report, in 2026 brands will need to build trust while making shopping a human experience – not just another source of stimulation....
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A new era in vegan beauty: efficiency in the spotlight instead of the label
Vegan beauty has been one of the most important buzzwords in conscious and ethical consumption over the past decade. This article is available for reading in Trade magazin 2026/04 The...
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In the UK the plant-based sector offers serious business opportunities in 2026
According to a recent survey, 56% of British food manufacturers and brand owners plan to invest in the development or expansion of plant-based products this year. This article is available...
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ProVeg New Food Conference returns in August
ProVeg has announced that it will once again host the New Food Conference on 25 August 2026, this time at the EUREF Campus in Berlin. This article is available for...
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Lidl treats employees to a vegan breakfast
To mark the end of Veganuary 2026, Lidl surprised its colleagues at its head office with an inspiring, sustainability-themed breakfast – the company announced this in a LinkedIn post. This...
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Oat-based “feta” wins the cheese innovation competition of Lidl Germany and ProVeg
Finland’s Mö Foods has won the cheese innovation competition organised by Lidl and ProVeg, meaning that their oat-based feta alternative will be available in the German discount supermarket chain’s stores...
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McDonald’s deletes 80% of its vegan menu in the UK
McDonald’s has removed several plant-based products – Veggie Dippers, Veggie Dipper Happy Meals, Spicy Veggie Wraps, and Deluxe Vegetable Sandwiches – from its British restaurants, keeping the McPlant Burger as...
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Hungarian vegan label helps conscious consumers
Öko-völgy Foundation began developing a vegan trademark in 2016, which now appears on the packaging of numerous food, cosmetic, and household products. This article is available for reading in Trade...
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GVH – ÖRT workshop: guidelines for compliant communication
The joint online workshop held by the Advertising Self Regulatory Board (ÖRT) and the Hungarian Competition Authority (GVH) took place in early 2026, and there were more than a hundred...
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Randstad HR Trends – the year of quiet rationalisation
At the annual client meeting of Randstad – held on 29 January – Sándor Baja (managing director of Randstad Czech, Hungary and Romania) presented the findings of the company’s HR...
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Consumers have had enough of promotional spam e-mails
According to a nationally representative survey of 2,000 people conducted by Nitro, shopper loyalty is primarily determined by brand reliability and quality: 41% of respondents cited this as the most...
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Széchenyi Card Programme: a lasting driving force for the domestic economy
The Széchenyi Card Programme has had great positive influence on the domestic SME sector and the Hungarian economy, according to a recent study by the Equilibrium Institute, which was presented...
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How does the forint exchange rate affect consumer prices?
Based on its DSGE model developed for the domestic economy, GKI examined how changes in the forint exchange rate have influenced domestic inflation since 2010. This article is available for...
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Wheat is 24% cheaper than a year ago
According to AKI PÁIR data, food wheat was traded at an average producer price of HUF 67,700/tonne excluding VAT and transport costs in the third week of February. This price...
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It’s time to redefine work – AI can help
Randstad Enterprise’s 2025 Talent Trends survey has been conducted in 21 countries, involving 1,060 senior executives and senior HR managers. This article is available for reading in Trade magazin 2026/04...
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Strategic renewal at Auchan
An interview with Géza Vincze, who was appointed CEO of Auchan Magyarország in the spring of 2025. This article is available for reading in Trade magazin 2026/04 You took over...
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SAP: five AI trends will transform companies in 2026
SAP’s latest forecast is that in 2026 AI won’t just be a tool, but will become a fundamental part of corporate operations. This article is available for reading in Trade...
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I Love Trade Marketing: the logic of the next few years
The theme of this year’s I Love Trade Marketing conference (held around Valentine’s Day for the past 23 years) was trade marketing in the years to come, analysing how trade...
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Microsoft: AI will evolve from a digital tool to a digital assistant this year
Microsoft’s view is that 2026 could be a turning point in how we work, create, learn and solve problems with artificial intelligence. Hungary is in a good position in for...
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