Tag "Trade magazin 2026/4"
(HU) FruttaMax Gold szörpök
FruttaMax Gold is a new premium syrup range that brings back the world of classic, “old-fashioned” syrups. It comes in six flavours: blue grape, sour cherry, orange, lemon, strawberry, and...
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Nappy market: forced to adapt
In 2025 the domestic nappy market was shaped by declining birth rates, the after-effects of inflation, and changing consumer decisions. This article is available for reading in Trade magazin 2026/04...
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Green light for SPAR’s new acquisition in Austria
SPAR Austria has received approval from the competition authority to acquire 23 Unimarkt stores, although the parties haven’t disclosed the amount of the transaction. This article is available for reading...
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What everyone is talking about: focus on creatine
Creatine has recently become a hit product on the dietary supplement market. It can help supply energy to muscles by quickly replenishing ATP, which is the main source of energy...
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Brand equity: performance, effort and innovation
The MagyarBrands programme has once again recognised the best domestic brands, emphasising the importance of conscious brand-building and forward planning. This article is available for reading in Trade magazin 2026/04...
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Unicum Orange Bitter
One of the latest additions to the Unicum product range, Unicum Orange Bitter is now available in 1L and 0.2L bottles. With its orange flavour, Unicum Orange Bitter brings freshness...
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Health in every drop
Fruit juices for children continue to be one of the most dynamically expanding categories. According to data for 2025, the segment realised a12.7% growth in value, while there was a...
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Zott Monte Squeeze
Creamy, milky ice cream with chocolate and hazelnut flavours, in a new innovative format. The ice cream can be eaten directly from the pouch without smearing, so it can be...
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Fütyülős Raspberry-Lime
The latest flavour from Fütyülős has arrived: Fütyülős Raspberry-Lime. The delicate sweetness of raspberry and the vibrancy of citrus lime captivate you from the very first sip, while the bright...
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Vitamins for the little ones
Interest in vitamins for babies and children has remained consistently high in recent years, while the structures of demand and consumer considerations have become more nuanced. This article is available...
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STARBUCKS® by NESPRESSO® Chocolate Hazelnut
The iconic Starbucks® Hazelnut Mocha flavour inspired this light roast coffee, which combines rich, chocolate and roasted hazelnut flavours in Nespresso® compatible capsules. Contact: Nestlé Hungária Kft.; T.: +36-80-442-881; e-mail: info@hu.nestle.com...
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Naturalness from the very first bites
In 2025 the baby and children’s food category operated in a complex market environment, influenced mainly by demographic trends, a strict regulatory framework, demand for organic and premium products, and...
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Szerencsejáték Zrt. strengthens with modern lottery kiosk islands in 2026
Last year Szerencsejáték Zrt. introduced a new sales format: lottery kiosk islands. An interview with chief commercial officer Krisztián Brenkus. Our magazine has previously introduced Szerencsejáték Zrt.’s closed islands and...
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Using the system has a boost effect
In early 2026 cautious growth, increasing uncertainty, and accelerating pressure to adapt influence how the domestic franchise market works. This article is available for reading in Trade magazin 2026/04 New...
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BioTechUSA Iso Whey Clear
BioTechUSA Iso Whey Clear is a new fast-dissolving whey protein isolate drink powder. It contains 21 grams of protein, it is lactose-, sugar- and gluten-free, and has a light, fruity...
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Nescafé Dolce Gusto KitKat
Take a break in the atmosphere of your favourite café with the NESCAFÉ® Dolce Gusto® KitKat® chocolate drink! Wafer and cocoa notes captivate you in this creamy, hot chocolate drink,...
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Márka Green Apple
Here is the latest Márka soft drink: Green Apple is joining the great classics. It is both sweet and slightly sour, and very refreshing. The product comes in two sizes...
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New A2 milk in the Mizo UHT milk portfolio!
MIZO A2 milk comes from our own farm, Csípőtelek, from our carefully selected cows: it exclusively contains A2 beta-casein milk protein in its natural form, is lactose-free, and comes from...
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HELL NEW GEN
HELL NEW GEN is getting a makeover: in addition to added caffeine and vitamins, it now also contains prebiotics, and the product line is expanding with a new flavour: Melon-Prickly...
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Sitting outside
In the hospitality industry terrace furniture has become a strategic issue: besides price and durability, branding has also become an important factor in customer decisions. This article is available for...
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NATRUE Flavoured Barista Oat Drinks
Discover a new dimension of coffee with the NATRUE Barista Pistachio Oat drink or let yourself be carried away by the warm embrace of spices with the NATRUE Barista Chai...
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Ceres sweet bread selection
The Ceres sweet bread selection is expanding with a new product. We have baked three-strand sweet breads before, but our new product is made with sourdough. For those who love...
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Cerbona limited edition matcha-vanilla porridge
The new star of your mornings will be our limited edition matcha-vanilla porridge! The soft, creamy vanilla and the fresh, lively character of matcha create a harmonious, modern taste experience...
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Somersby Sour Cherry has arrived
Somersby, the leading brand on the Hungarian cider market is expanding its portfolio with a new flavour. Sour Cherry has arrived, combining the natural sweetness of ripe sour cherries with...
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Monster Rossi Zero Sugar
Legendary MotoGP champion Valentino Rossi continues to live life to the max. This sugar-free version of “The Doctor®” signature drink proves that while some things may change over the years,...
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Flavour creators
This article is available for reading in Trade magazin 2026/04 “Over the past two years Hungarian cocktail culture has become noticeably more mature. Bars have seen a decline in the...
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Somersby’s 0.0% favourites now available in canned formats
Somersby’s Strawberry & Lime and Elderflower & Lime 0.0% versions are also available in 0.33-litre aluminium can packaging. The practical format supports impulse buying and modern retail channels. Contact: Carlsberg...
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Cocktail on tap
A csapolt alkoholos italok közé az elmúlt években felsorakoztak a ciderek, a borok és fröccsök, és – talán a spritzek kultuszának köszönhetően – a koktélok is. A jelenség nem hirtelen...
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The fifth brew
The fifth semester beer of the Budapest University of Economics and Business (BGE) has been completed, developed by students as part of a university course and designed for the real...
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Unusual cooperation
Small and large Hungarian breweries have launched a joint communication programme. This article is available for reading in Trade magazin 2026/04 The campaign is called “1 Hungarian Beer” and it...
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