Tag "Trade magazin 2026/2-3"
Wind of change
The National Association of Public Sector Catering Service Providers (KÖZSZÖV) is the most important trade organisation in the Hungarian mass catering sector, playing a multifaceted role in the development of...
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Delhaize launches summer cooking camps for children in Belgium
This summer Belgian retailer Delhaize is organising its first cooking camps for children aged 6-14, called “Little Lion”. This article is available for reading in Trade magazin 2026/02-03 Over the...
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Herbow 3in1 laundry perfume
The innovative HerbTech formula of Herbow 3in1 laundry perfume and fabric softener concentrate combines the benefits of laundry perfume, fabric freshener and fabric softener. Vegan, biodegradable formula, free from chlorine,...
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Herbow Dishwasher Detergent
Herbow Dishwasher Detergent effectively removes greasy and stubborn stains with the help of plant-based ingredients and enzymes. Phosphate-, EDTA- and chlorine-free, vegan and biodegradable formula that is gentle in everyday...
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myPOS Sigma
myPOS Sigma offers effective support to retailers when selling age-restricted products, ensuring full compliance with applicable laws. The device’s integrated digital DÁP age verification feature enables a quick and secure...
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Kotányi Gourmet Premium salt range
Kotányi’s special premium salt range takes culinary enjoyment to a whole new level! Perfect for both vegan and vegetarian dishes. Kala Namak Black Salt, Fleur de Sel Flake Salt and...
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A colourful selection of sauces on the Easter table
For food seasonings, the Easter season brought outstanding sales in 2025 – slowing inflation and the late Easter, combined with the start of the barbecue season, were particularly good for...
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Forced paths: trends and decisions in 2026
In 2026 global retail will not see a parade of trends, but rather forced paths and quick decisions. This article is based on the main findings of the IGD Global...
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NGM-VOSZ cooperation agreement for digital commerce security
The Ministry for National Economy (NGM) and the National Association of Entrepreneurs and Employers (VOSZ) have signed a cooperation agreement to promote the development of the Hungarian digital economy. This...
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Affordable luxury, forgivable indulgence
Standardised processes, reproducible quality and simpler production – these are the foundations of efficient ice cream making today. This article is available for reading in Trade magazin 2026/02-03 “In 2025...
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Iglo and Findus in new hands
On the first day of 2026 LEDO Kft. took over the direct distribution of the Iglo and Findus brands in Hungary. We asked Andrea Velin, country sales manager (HU&SLO) of...
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Ham seasons: the bad, the better and the good (?)
Two years ago the Easter season was still affected by rising prices, resulting in a significant decline on the ham market. Last year the mood was different, with this season...
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PwC Global CEO Survey: CEO confidence at a five-year low
One of the strongest indicators in this year’s PwC Global CEO Survey is that the revenue expectations of CEOs have dropped to a five-year low: only 30% of respondents say...
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The Year of the Horse – Culinary trends in 2026
According to Chinese astrology, 2026 is the Year of the Horse. Predictions foresee breakthroughs, innovations and rapid changes. Our annual trend forecast is based on the analyses of global food...
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KitKat F1 car icon
In 2026 KitKat is going to activate its Formula 1® partnership in Hungary. The iconic chocolate will also be available in an iconic shape from February: each bag will contain...
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CINEMART COFFEE
CINEMART COFFEE brings the spirit of Southeast Asia to life with a cup of exotic brew. ECHO NOIR is a characteristic, low-acidity Robusta-based blend, while FLATLIGHT offers a softer, silkier...
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It isn’t about Rossmann this time
This year Rossmann’s image campaign is based on a simple, relatable truth: it shows how the drugstore chain can be present and add value to its customers’ lives in everyday...
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What is a Tesla doing in the story of Hungarian energy drink WATT?
– Let’s start with the most obvious question. How did a Tesla get involved? Watt celebrated its 25th anniversary last year. We are talking about a mature, well-known and popular...
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Davos 2026: the risk premium has appeared on store shelves
On 19-23 January 2026 the 56th annual meeting of the World Economic Forum (WEF) was held in Davos-Klosters, Switzerland. Nearly 3,000 participants from more than 130 countries attended, including some...
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SIRHA Budapest 2026 – The biggest domestic celebration of the HoReCa sector
The top international food industry and HoReCa trade fair in Central and Eastern Europe will open its doors on 3 March: SIRHA Budapest welcomes domestic and foreign professionals to the...
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Focusing on fair competition and ethical advertising
The joint online workshop of the Advertising Self Regulatory Board (ÖRT) and the Hungarian Competition Authority (GVH) was held amid record interest. This article is available for reading in Trade...
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NOBILIS IMMUNO+ Apple chips with strawberries
Dried apple chips made from Hungarian apples from sustainable sources, with strawberries and rosehip extract. It is a clean label, gluten-free, vegan, fiber-rich product and a natural source of vitamin...
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PURINA ONE HYDRALIFE
Just two pouches a day* of PURINA ONE HYDRALIFE complementary pet food help support your cat’s hydration with a great chicken/salmon taste. (*For a cat of 4kg.) Additionally, this formula...
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Chocolate rabbits might be smaller now, but they are yummy
One of the “specialties” of the seasonal sweets category is that trends arrive here with a delay. This is why inflation still had a very strong influence last Easter. This...
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THE LATEST ISSUE OF TRADE MAGAZIN HAS BEEN PUBLISHED!
This year, Trade Magazin celebrates its 20th anniversary, and we are pleased to announce that the first issue of this jubilee year (2026/2–3) has been released. The extended digital version...
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German consumers want greater control
In 2025 one in six Germans said they had already used generative AI-based shopping tools, and more than a quarter planned to try them in the future. This article is...
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ESG: the majority don’t ask for postponement, preparedness level is increasing
According to a recent survey by BCSDH (conducted with the professional support of KPMG), 95% of Hungarian companies committed to sustainability believe that the ultimate goal is sustainable operation, for...
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2026: stricter EU rules and digital waste tracking
2026 could be a tough year for the circular economy in several respects: EU bans and transparency requirements will come into force, while in Hungary the digitalisation of waste management...
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Christmas tree cake
The Hungarian Confectioners’ Craft Union (MCI) announced its first “Christmas Tree Trunk Cake” competition this year, with the support of Debic. This article is available for reading in Trade magazin 2026/02-03 Interest...
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