Tag "Trade magazin 2026/2-3"
Forced paths: trends and decisions in 2026
In 2026 global retail will not see a parade of trends, but rather forced paths and quick decisions. This article is based on the main findings of the IGD Global...
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NGM-VOSZ cooperation agreement for digital commerce security
The Ministry for National Economy (NGM) and the National Association of Entrepreneurs and Employers (VOSZ) have signed a cooperation agreement to promote the development of the Hungarian digital economy. This...
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Affordable luxury, forgivable indulgence
Standardised processes, reproducible quality and simpler production – these are the foundations of efficient ice cream making today. This article is available for reading in Trade magazin 2026/02-03 “In 2025...
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Iglo and Findus in new hands
On the first day of 2026 LEDO Kft. took over the direct distribution of the Iglo and Findus brands in Hungary. We asked Andrea Velin, country sales manager (HU&SLO) of...
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Ham seasons: the bad, the better and the good (?)
Two years ago the Easter season was still affected by rising prices, resulting in a significant decline on the ham market. Last year the mood was different, with this season...
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PwC Global CEO Survey: CEO confidence at a five-year low
One of the strongest indicators in this year’s PwC Global CEO Survey is that the revenue expectations of CEOs have dropped to a five-year low: only 30% of respondents say...
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The Year of the Horse – Culinary trends in 2026
According to Chinese astrology, 2026 is the Year of the Horse. Predictions foresee breakthroughs, innovations and rapid changes. Our annual trend forecast is based on the analyses of global food...
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KitKat F1 car icon
In 2026 KitKat is going to activate its Formula 1® partnership in Hungary. The iconic chocolate will also be available in an iconic shape from February: each bag will contain...
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CINEMART COFFEE
CINEMART COFFEE brings the spirit of Southeast Asia to life with a cup of exotic brew. ECHO NOIR is a characteristic, low-acidity Robusta-based blend, while FLATLIGHT offers a softer, silkier...
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It isn’t about Rossmann this time
This year Rossmann’s image campaign is based on a simple, relatable truth: it shows how the drugstore chain can be present and add value to its customers’ lives in everyday...
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What is a Tesla doing in the story of Hungarian energy drink WATT?
– Let’s start with the most obvious question. How did a Tesla get involved? Watt celebrated its 25th anniversary last year. We are talking about a mature, well-known and popular...
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Davos 2026: the risk premium has appeared on store shelves
On 19-23 January 2026 the 56th annual meeting of the World Economic Forum (WEF) was held in Davos-Klosters, Switzerland. Nearly 3,000 participants from more than 130 countries attended, including some...
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SIRHA Budapest 2026 – The biggest domestic celebration of the HoReCa sector
The top international food industry and HoReCa trade fair in Central and Eastern Europe will open its doors on 3 March: SIRHA Budapest welcomes domestic and foreign professionals to the...
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Focusing on fair competition and ethical advertising
The joint online workshop of the Advertising Self Regulatory Board (ÖRT) and the Hungarian Competition Authority (GVH) was held amid record interest. This article is available for reading in Trade...
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NOBILIS IMMUNO+ Apple chips with strawberries
Dried apple chips made from Hungarian apples from sustainable sources, with strawberries and rosehip extract. It is a clean label, gluten-free, vegan, fiber-rich product and a natural source of vitamin...
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PURINA ONE HYDRALIFE
Just two pouches a day* of PURINA ONE HYDRALIFE complementary pet food help support your cat’s hydration with a great chicken/salmon taste. (*For a cat of 4kg.) Additionally, this formula...
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Chocolate rabbits might be smaller now, but they are yummy
One of the “specialties” of the seasonal sweets category is that trends arrive here with a delay. This is why inflation still had a very strong influence last Easter. This...
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THE LATEST ISSUE OF TRADE MAGAZIN HAS BEEN PUBLISHED!
This year, Trade Magazin celebrates its 20th anniversary, and we are pleased to announce that the first issue of this jubilee year (2026/2–3) has been released. The extended digital version...
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Power in craft beer
Has the beer revolution run out of steam or has its expansion period simply come to an end? Craft beer production in the US declined by 4% in 2024 and...
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Trend collector bar in New York
The concept behind Golden Ratio, a new bar in Brooklyn, seems to have been put together by marketing experts: it incorporates every trend that was popular in 2025. This article...
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E-sports drink for gamers
On the functional beverage market protein-based products have been mainly associated with athletes and gym culture up until now. This article is available for reading in Trade magazin 2026/02-03 However,...
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Beyond cocktail competitions
According to an analysis in the January issue of Drinks International, the role of cocktail competitions has changed in recent years, as their impact as marketing tools, long-term community builders...
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AI in hotels
SabeeApp’s latest industry research has revealed that AI is currently most widely used in the hotel industry in the field of marketing: 53.3% of respondents indicated this as their primary...
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Winemaker of the Year 2025
József Lamport, chief winemaker at Thummerer Winery won the title of Winemaker of the Year 2025. This article is available for reading in Trade magazin 2026/02-03 The winemaker has been...
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State support scheme
Tourism is performing strongly, yet restaurant profitability is declining: cost pressures (particularly rising wage costs) and administrative burdens are squeezing the margins of many businesses. This article is available for...
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No, thank you!
According to an international study, consciously refusing alcohol is becoming more and more acceptable worldwide. This article is available for reading in Trade magazin 2026/02-03 Based on a survey commissioned...
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Cautious expectations
By the end of 2015 the mood in the tourism sector deteriorated: the Tourism Business Confidence Index stood at -14 points in December, which clearly indicates a negative assessment by...
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WorldSkills cooking competition
20-year-old József Fekete, who works at Port Restaurant in Balatonmáriafürdő, will represent Hungary in the cooking category at the WorldSkills Shanghai 2026 competition. This article is available for reading in...
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