Tag "Trade magazin 2026/2-3"

Lidl Magyarország wins Top Employer award once again

Lidl Magyarország can once again boast the “Top Employer” certification in 2026. Every year the internationally recognised Top Employers Institute selects the world’s best employers. What is more, Lidl Magyarország has...

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Generation Z: new rules on the labour market

A report entitled “Gen Z as Employees” was prepared by Quantum Digital Student Cooperative in August 2025, in collaboration with partners (Diverzum, SteiGen, PwC and DreamJobs). The report promises to...

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Albert Heijn adds 100 new gluten-free products

Albert Heijn is introducing at least 100 new gluten-free products this year for customers with gluten sensitivity and coeliac disease. This article is available for reading in Trade magazin 2026/02-03...

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Monster Viking Berry

Viking Berry was inspired by wild northern berries and Scandinavian fruits, blending real fruit juices and exotic flavours to create a completely new taste experience. Contact: Coca-Cola HBC Magyarország Kft. Contact...

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Every second German drinks plant-based

According to a recent survey by Danone, done in collaboration with market research institute Innofact, 49% of the German population drinks some form of plant-based milk substitute. This article is...

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Hello, who ordered the hamburger?

The fast-food chain market shows a mixed picture in the 2025 Technomic Top 500 Chain Restaurant Report, which covers sales for 2024: total chain sales increased, but this 3.1% growth...

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Lidl is building a new administrative and logistics centre in Straubing

Lidl has begun construction of its new administration and distribution centre in Straubing, Germany, which will replace its current facility. This article is available for reading in Trade magazin 2026/02-03...

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Hygiene on new foundations

In 2025 Hungary’s B2B hygiene market was shaped by the combined effect of several factors. This article is available for reading in Trade magazin 2026/02-03 The rise in hygiene standards...

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High-value shopping basket and more conscious shoppers: growing demand for domestic and healthy products

Based on our representative survey of 940 people, we introduce the factors that will be decisive in 2026. Last year two-thirds of respondents said they consciously looked for products in...

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A brand is born

The opening of the Deep Me Banana store in Tokyo’s famous Shibuya district has brought frozen chocolate covered bananas back into the spotlight. This article is available for reading in...

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Amikor a megszámlálhatatlan megszámlálhatóvá válik

Kereskedőként számokban élünk: forintok, eurók, százalékok, árrések, kosárérték, EBITDA – ezek a mindennapi nyelvünk. Bár sokan nem szeretnek a korukról beszélni (bevallom, én sem tartoztam közéjük), most mégis eljött egy...

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The price of growth – the well-working Coop approach: An interview with Dr István Rédei, president-CEO of COOP Star Zrt.

Dr István Rédei has been in the profession for 40 years. From the very beginning he has been part of Coop’s transformations – he arrived as a lawyer, stayed as...

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Smarter kitchens

The world of professional kitchens is undergoing a transformation: modern machines and tools are no longer separate elements, but part of a coherent system. This article is available for reading in...

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Pálinka, my love…

This article is available for reading in Trade magazin 2026/02-03 “2025 brought serious challenges for the Hungarian pálinka industry. Market players describe the past year as rather gloomy, mainly due...

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Not a turnaround, but consolidation: an agricultural outlook for 2026

Based on what was said at the Hungarian Chamber of Agriculture (NAK) press breakfast in early January, 2026 promises consolidation rather than a turnaround for agriculture. The main points of...

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Sephora is coming to Belgium this year

Sephora has confirmed that it will enter the Belgian market this year, marking another milestone in the European expansion of the LVMH-owned beauty chain. This article is available for reading...

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Ford Kuga BlueCruise system

The driving experience of the future is here: Ford Kuga BlueCruise! Ford’s hands-free driving assistance system is available in the Kuga from 2026, offering an even more relaxed and comfortable...

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PUDU CC1 Pro AI-based autonomous cleaning robot

With real-time visual perception and decision-making, it can recognise dirt spots and automatically select the best cleaning strategy. 4-in-1 cleaning: combines sweeping, vacuuming, mopping and scrubbing functions in one robot....

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dm welcomes customers with stable prices and a superb price-value ratio

Thanks to the Always Worth It stable price strategy, prices in dm drugstore don’t rise for four months, providing security and predictability for customers. Shoppers can choose from a large...

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Ford Ranger PHEV Limited

Ford Ranger PHEV Limited combines plug-in hybrid technology with premium comfort and massive performance. Advanced driver assistance systems, a modern digital dashboard, a large touchscreen, and the high-quality materials used...

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A cup of creativity…

A new, ambitious SME on the Hungarian roasted coffee market: CINEMART COFFEE wishes to enter the HoReCa segment with a fresh approach to business and brand building. They aren’t just...

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Equilibrium Institute: GDP growth this year, but consumption remains the driving force

This article is available for reading in Trade magazin 2026/02-03 Dr Ákos Kozák, co-founder and director of economic research at the Equilibrium Institute told our magazine: they forecast a 2.4%...

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From caged eggs to alternative production

In 2025 the value of the egg market remained roughly at the 2024 level, while there was a slight decline in volume sales. Demand remained strong in Hungary and additional...

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Libresse ultra multistyle sanitary pad

The latest product from Libresse is currently the only pad on the market that fits thong-style underwear! The inside of the pad is thinner than that of traditional pads. Fast...

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Experience instead of routine

This article is available for reading in Trade magazin 2026/02-03 “2025 brought long-unseen difficulties, which every company had to deal with. Although most catering establishments managed to achieve an increase...

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Despar Italia realises EUR 1.1bn private label sales in 2025

Despar Italia achieved EUR 1.1bn private label (PL) sales in 2025, which was 4.6% higher than in the previous 12 months. This article is available for reading in Trade magazin...

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(HU) Passner Spicy Crunch

Passner Spicy Crunch is a sustainable meat industry innovation based on the industrial application of upcycling and the upcycled food concept. The product is made from 100% lean meat, using...

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Protein, gut health and mental wellbeing – these trends will shape global food innovation in 2026

According to the food and beverage trend forecasts of Innova Market Insights, this year’s developments will focus on protein-rich, gut-healthy and stress-reducing solutions. A cikk a Trade magazin 2026/02-03. lapszámában...

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Festive table, new habits

Easter baking and cooking remain an important part of festive preparations, but the economic and consumer changes of recent years have had a noticeable impact on shopping habits. This article...

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