Tag "Trade magazin 2026/2-3"
AI in hotels
SabeeApp’s latest industry research has revealed that AI is currently most widely used in the hotel industry in the field of marketing: 53.3% of respondents indicated this as their primary...
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Winemaker of the Year 2025
József Lamport, chief winemaker at Thummerer Winery won the title of Winemaker of the Year 2025. This article is available for reading in Trade magazin 2026/02-03 The winemaker has been...
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E-sports drink for gamers
On the functional beverage market protein-based products have been mainly associated with athletes and gym culture up until now. This article is available for reading in Trade magazin 2026/02-03 However,...
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Green transition on the air conditioning market
In buildings the majority of energy consumption comes from comfort-related systems – heating, cooling and hot water production. In residential buildings this ratio can be as high as 79%, while...
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Power in craft beer
Has the beer revolution run out of steam or has its expansion period simply come to an end? Craft beer production in the US declined by 4% in 2024 and...
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State support scheme
Tourism is performing strongly, yet restaurant profitability is declining: cost pressures (particularly rising wage costs) and administrative burdens are squeezing the margins of many businesses. This article is available for...
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Half of Hungarians already search for products using AI
A recent survey by Árukereső.hu (involving 2,900 online shoppers of different ages) has found that the role of AI in online shopping is becoming more important in Hungary: 49% of...
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Beyond cocktail competitions
According to an analysis in the January issue of Drinks International, the role of cocktail competitions has changed in recent years, as their impact as marketing tools, long-term community builders...
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No, thank you!
According to an international study, consciously refusing alcohol is becoming more and more acceptable worldwide. This article is available for reading in Trade magazin 2026/02-03 Based on a survey commissioned...
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Trend collector bar in New York
The concept behind Golden Ratio, a new bar in Brooklyn, seems to have been put together by marketing experts: it incorporates every trend that was popular in 2025. This article...
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Médiaunió’s experiment proves: people of all ages can be deceived
Médiaunió and KiberPajzs’s “You are the key!” campaign examined the extent to which different age groups can distinguish between AI-generated and real content. This article is available for reading in...
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Tipping with a bank card
Teya Hungary’s bank card use data reveal that Hungarian consumers gave an average tip of 8.12% in restaurants in 2025. This article is available for reading in Trade magazin 2026/02-03...
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Are humanoid robots the future of logistics?
Humanoid robots are no longer just a sci-fi spectacle: their prototypes are capable of running, jumping, recognising gestures and performing simple industrial tasks. This article is available for reading in...
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GKI economic sentiment index begins 2026 with a small decline
According to a survey conducted by GKI Economic Research Zrt. with EU support, consumer outlook remained unchanged in January compared to December, but business outlook deteriorated slightly. This article is...
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Markets facing a structural turning point in 2026
Entering 2026, the global investment environment basically looks favourable for risky assets. Growth is likely to remain stable and monetary and fiscal policies are expected to be supportive. This article...
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Craft beer style study
As part of the collaboration between the trade association and FIRST Craft Beer, 2025 brought the third edition of the Cakes & Ladders – Cake of Hungary craft beer style...
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At K&H AI implementation is coupled with knowledge development
The majority of Hungarians doesn’t yet actively use AI, while AI solutions are spreading rapidly in the workplace, according to recent research by GKI and Randstad. This article is available...
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Raw milk’s price kept falling in December
According to AKI PÁIR data, the average producer price of raw milk in Hungary was HUF 189.6/kg in December 2025. This article is available for reading in Trade magazin...
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Cautious expectations
By the end of 2015 the mood in the tourism sector deteriorated: the Tourism Business Confidence Index stood at -14 points in December, which clearly indicates a negative assessment by...
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WorldSkills cooking competition
20-year-old József Fekete, who works at Port Restaurant in Balatonmáriafürdő, will represent Hungary in the cooking category at the WorldSkills Shanghai 2026 competition. This article is available for reading in...
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AI is also transforming taxation
According to EY’s survey of 1,600 executives in 30 countries, AI could increase efficiency in taxation and finance by nearly 30%. This article is available for reading in Trade magazin...
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ESG in Hungary: measuring is the weakest link
According to K&H sustainability data from the second half of 2025, the main index stands at 35 points, while social responsibility is strengthening and strategic planning and measurement are weakening...
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Advent donation tour
This Christmas the trade association’s (MCI) traditional Advent bejgli donation was organised once again. This article is available for reading in Trade magazin 2026/02-03 “Thanks to the generous donations of...
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AI in small businesses: lack of guidance slows down progress
According to a recent report by team.blue, small businesses in Europe are progressing more slowly with digitalisation and the introduction of AI not because of a lack of interest, but...
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K&H Insurance receives MNB award for green finance
The Central Bank of Hungary (MNB) gave K&H Insurance the Green Finance Award in the “Green Insurance and Pension Fund” category. This article is available for reading in Trade magazin...
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Smart shoppers in Hungary: AI shapes spending decisions
According to research by Revolut and Dynata, 20% of Hungarians feel that AI has a greater impact on their spending decisions than it did last year. This trend is most evident...
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Careless AI use by companies can also violate trade secrets
On 1 December the Hungarian AI Act came into force, which makes it possible to check whether companies are using artificial intelligence legally. This article is available for reading in...
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PENNY builds on partnership-based CSR
In 2025 PENNY Magyarország continued to build its social responsibility programmes on long-term partnerships. This article is available for reading in Trade magazin 2026/02-03 The focus was on helping children...
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