Tag "Trade magazin 2026/2-3"
High-protein products are taking over
In recent years the market for high-protein foods has expanded dramatically in Hungary, driven by the spread of health-conscious nutrition and active lifestyles. This article is available for reading in...
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Short wash cycle, long-lasting effect
Retail demand for household cleaning products – including detergents – in Hungary remained stable overall in 2024-2025, with slight growth. This article is available for reading in Trade magazin 2026/02-03...
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Lipton fruit infusions
Lipton Peach-Passion Fruit, Forest Fruits-Pomegranate and Pear-Rosehip teas bring freshness and character to every cup. Every sip is a real fruity experience! 100% natural ingredients – an authentic fruit tea...
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Regina BLITZ 3 ply innovative kitchen roll
With sheets that are 60% larger than traditional kitchen rolls and extraordinary absorbency, Regina BLITZ can easily cope with even the toughest challenges. Contact: Sofidel Hungary Kft. e-mail: infohu@sofidel.com...
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Dominance in ice cream making!
As part of the Gelato Festival World Masters competition series, three domestic competitions have been held in recent years, securing a total of nine Hungarian competitors a place in the...
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From routine to ritual
For 2025 YTD the hair care market is indicating double-digit growth (+25.8%), making it the most dynamically growing segment of beauty care. In terms of volume, growth is more modest...
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Farewell from the president
An interview with László Kovács, president of the Guild of Hungarian Restaurateurs (MVI), who led the organisation for 16 years. This article is available for reading in Trade magazin 2026/02-03...
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Syoss Color Glaze
Developed for professional performance, Syoss hair colour glaze with laminating effect provides vibrant shine, without damage or commitment. The deeply nourishing, keratin-containing formula strengthens hair from within, leaving it smooth...
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Here’s the new generation of Mizo Túró Rudi
Discover the lemon-blueberry and vanilla-cappuccino túró rudi curd bars, where each layer and every bite offers harmonious balance. Contact: Customer Service +36-62-574-901; +36-70-465-4200; e-mail: rendeles@bonafarm.hu...
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Impossible Foods featured on the “Best in Business” list again this year
Inc. Magazine recognised the plant-based meat substitute manufacturer last year for its excellence on the food market and this year for its marketing strategy. This article is available for reading...
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Innovations, success stories and awards on the same stage
POPAI Magyarország and the Trade Marketing Club jointly organised their traditional end-of-year professional meeting, which was combined with the POPAI Awards POP competition awards ceremony – with Pick and Mizo...
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An experience beyond scent
According to NielsenIQ data, in Hungary the fabric softener category generated HUF 43bn sales in 2025, with a 1.8% rise in value and a 3.1% increase in volume. This article...
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Topjoy Apple-Strawberry
The product will be launched with a limited edition label for Valentine’s Day. Following the Valentine’s Day period, Topjoy apple-strawberry will be added to the Topjoy portfolio with a regular...
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A change of era in the glass
According to NIQ Retail Market data, the fruit juice category showed a 9.2% growth in value, while volume sales were down 3.7% in 2025 if compared to the same period...
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Kubu Immuno purée 100% mango-acerola
Kubu is expanding its Immuno purée line with a new, innovative product. The new Kubu Immuno mango-acerola purée isn’t only delicious, but also contributes to supporting the immune system with...
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Less meat might be consumed in German-speaking countries
One-third of consumers in the DACH region plan to reduce their meat consumption, while seven out of ten choose plant-based alternatives at least occasionally, according to a recent report by...
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A stable compass in the Hungarian FMCG sector for 20 years
An interview with Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. This article is available for reading in Trade magazin 2026/02-03 – Hungarian Product celebrates its 20th anniversary in 2026....
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A shower of awards at the POP competition
The judging stage of the 16th Hungarian POPAI Awards POP competition took place during the five days of the Business Days conference, where the entries on display were scored by...
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There is a slice for everyone
Chilled, milk-based sweets have benefited from a government measure that reduced the VAT from 27% to 18% in Hungary from the beginning of 2024 for dessert-type cheese products defined in...
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Veganuary inspires millions of people in the UK
Veganuary continues to be an important sales period for British retailers: according to YouGov data, more than a third of British adults plan to buy plant-based products in January. This...
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Apenta+ ISOTONIC
We are expanding the Apenta+ selection with a new range of isotonic sports drinks, in three flavours: mixed fruit, cactus and pineapple Contact: Maspex Olympos Kft. 6032 Nyárlőrinc, Fő u. 1....
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Apenta+ ACTIVE, Apenta+ KICK
The new addition to the Apenta+ non-carbonated range also comes in a new colour: purple Apenta+ ACTIVE in dragon fruit-guava-hibiscus flavour combination, containing 450mg of calcium per bottle, as well...
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Tuned to efficiency
In 2025 demand for digital solutions remained strong in the HoReCa sector, expanding in several areas while becoming more clearly targeted. This article is available for reading in Trade magazin...
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Lidl Magyarország wins Top Employer award once again
Lidl Magyarország can once again boast the “Top Employer” certification in 2026. Every year the internationally recognised Top Employers Institute selects the world’s best employers. What is more, Lidl Magyarország has...
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Generation Z: new rules on the labour market
A report entitled “Gen Z as Employees” was prepared by Quantum Digital Student Cooperative in August 2025, in collaboration with partners (Diverzum, SteiGen, PwC and DreamJobs). The report promises to...
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Albert Heijn adds 100 new gluten-free products
Albert Heijn is introducing at least 100 new gluten-free products this year for customers with gluten sensitivity and coeliac disease. This article is available for reading in Trade magazin 2026/02-03...
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Monster Viking Berry
Viking Berry was inspired by wild northern berries and Scandinavian fruits, blending real fruit juices and exotic flavours to create a completely new taste experience. Contact: Coca-Cola HBC Magyarország Kft. Contact...
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Every second German drinks plant-based
According to a recent survey by Danone, done in collaboration with market research institute Innofact, 49% of the German population drinks some form of plant-based milk substitute. This article is...
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Hello, who ordered the hamburger?
The fast-food chain market shows a mixed picture in the 2025 Technomic Top 500 Chain Restaurant Report, which covers sales for 2024: total chain sales increased, but this 3.1% growth...
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Lidl is building a new administrative and logistics centre in Straubing
Lidl has begun construction of its new administration and distribution centre in Straubing, Germany, which will replace its current facility. This article is available for reading in Trade magazin 2026/02-03...
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